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Enterprise Security Weekly (Video)

If you’re looking for advice and information on enterprise security solutions, look no further than Enterprise Security Weekly! We give you an “insider” perspective into security vendors, including coverage on new product announcements, integrations, funding, M&A, and more! Adrian, Tyler, Katie, and Sean have unique perspectives on the enterprise security landscape. All four hosts are former analysts. Adrian has been a consultant, practitioner, founder, and runs Security Weekly Labs. Tyler has spent many years as a marketing executive for security vendors. Katie has also recently moved to a vendor marketing role. Sean is founder and CTO at Trimarc Security, a professional services company which focuses on improving enterprise security. Together they provide valuable resources for protecting the enterprise and following the market each week!
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Now displaying: Page 1
Oct 13, 2021

A big part of preparing for Security Weekly news segments is reading press releases. Most of us also get emails whenever a cybersecurity vendor sends out a press release. Too many are frivolous, full of hyperbole, or just plain unreadable. We talk about why so many press releases are like this (there are legit reasons!) and how they could be improved.

What's wrong with press releases?

1. Frivolous Press Releases

2. Unintelligible Press Releases

3. Bending the Truth

4. Excessive hyperbole; death by adjective

5. FUD

Why are they like this?

1. Feeding the SEO beast

2. Written by committee

3. Need to appear successful

4. Need to show growth/progress

5. Need to differentiate from the competition

6. "if it bleeds it leads"

Fixing Press Releases

- When should you put out a press release?

- What should go into a press release?

- How should you write a press release?

 

Visit https://www.securityweekly.com/esw for all the latest episodes!

Show Notes: https://securityweekly.com/esw246

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